Google Updates Display & Video 360 Account Level Suspension Policies

Posted by

Throughout the year, Google has made various updates and explanations to its displeasure policies.

These updates have mainly revolved around supplying more context to advertisers on the nature of ad displeasures.

Previously this year, Google updated its ad location policy, unavailable video policy, and 3-strike rule.

To complete the year, Google is upgrading its account-level suspensions for Display and Video 360 users in December 2022.

What’s Changing?

Google is upgrading the primary Disapprovals and Suspensions page to have a page committed to Display and Video 360 users.

The brand-new page will clarify what offenses would constitute an account suspension. These include:

  • Preventing systems
  • Coordinated misleading practices
  • Counterfeit
  • Promotion of unapproved drug stores
  • Inappropriate organization practices
  • Trade Sanctions offense
  • Raunchy material

While the new Show and Video 360 page isn’t offered yet, expect to see additional context on the violations above to guarantee you prevent them.

Repeat Violations Can Lead To Suspension

In addition to the noted offenses above, Google announced that a partner account might also run the risk of suspension.

If an advertiser within a partner account has actually been discovered to breach policies repeatedly, the account itself can be suspended. To be clear, this does not mean any violation might get an account suspended.

Google’s statement mentioned that if the partner account or advertiser has “repeatedly or mainly participated in outright policy violations,” that would trigger suspension.

Per Google’s definition, egregious violations are:

  • “An offense so severe that it is illegal or positions considerable damage to our users or our digital marketing ecosystem. Outright offenses often show that the marketer’s general organization does not follow Google Advertisements policies or that a person violation is so extreme that we can not run the risk of future direct exposure to our users.”

So, what can you do if that occurs?

The bright side is that the partner and marketer can appeal account suspensions if struck with one.

Summary

Google is continuously evaluating its advertisement and account policies and offenses. Constant updates throughout the year have actually brought more clearness to marketers around not just the nature of the disapproval but likewise more assistance on how to fix these offenses.

Because Google depends on both human interaction and automation to find offenses, it’s always a great concept to spot-check your account for any displeasures weekly.

As Google presents the brand-new policy page, we will upgrade this article to include the link.

Included Image: paper cut design/Best SMM Panel