Google is bringing 2 new metrics to GA4 residential or commercial properties that marketers can utilize when developing custom-made reports.
Google Analytics is including 2 new metrics to GA4 residential or commercial properties that offer more insight into the number of pages visitors view and
how long they remain. Views per session and typical session period are now available in Explorations and Reporting Personalization in
GA4. Views per session tracks the number of app screens or websites people look at throughout a single check out, while average session period measures the time users invest in the website.
A statement from Carly Boddy, Product Manager at Google Analytics, shows how to add these metrics when developing custom-made reports:
Develop reports from scratch to meet your business requires in Reporting Modification with these new metrics now offered #GA 4 pic.twitter.com/GZf3PcPtyS
— Carly Boddy (@carly_boddy) November 30, 2022
If you track views per session and typical session duration for Universal Analytics (UA) properties, there are a few crucial distinctions to know regarding GA4.
You’re likely to see a difference in session counts, which can differ from business to service based upon the list below factors:
- Geography: UA properties count a brand-new session at midnight even if the user hasn’t left, which means session counts might be higher than GA4. Consider the time zones of your users and how likely they are to cross the midnight threshold to reboot a session.
- UTM Tagging: UTM tagging on your site will reset the session in UA, which suggests you may see a much greater count of sessions in UA than in GA4.
- Filters: The information in UA reporting may undergo see filters that leave out data. The information in GA4 reporting for GA360 customers might be subject to filters that specify which information from a source residential or commercial property appears in a sub-property.
- Evaluation: GA4 residential or commercial properties use an analytical quote of the number of sessions on your website or app by approximating the number of unique session IDs, while UA residential or commercial properties don’t approximate the variety of sessions. GA4 properties more effectively count sessions with high accuracy and low error rate.