7 Ways To Utilize Google Trends For SEO & Content Marketing

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Google Trends is a surprisingly useful tool for keyword research study, specifically when utilizing advanced search alternatives that are essentially concealed in plain sight.

Check out the different Google Trends menus and options and find relatively endless ways to get more keyword search volume insights.

Discover brand-new ways to open the power of one of Google’s crucial SEO tools.

The Value Of Google Trends

While Google Trends is accurate, it does not show the quantity of traffic in real numbers.

It shows the numbers of inquiries made in relative portions on a scale of no to 100.

Unlike Google Trends, paid SEO tools provide traffic volume numbers for keywords.

However those numbers are just estimates that are theorized from a mix of web traffic data suppliers, Google Keyword Organizer, scraped search results, and other sources.

The clickstream information usually originates from anonymized traffic information gotten from users of particular pop-up blockers, web browser plugins, and some free anti-virus software.

The SEO tools then apply a calculation that represents their finest guess of how that data associates with Google keyword search and traffic volume.

So, even though paid SEO tools supply quotes of keyword traffic, the data presented by Google Trends is based upon real search queries and not guesses.

That’s not to say that Google Trends is better than paid keyword tools. When used together with paid keyword tools, one can get a near-accurate idea of real keyword search volume.

There are other functions in Google Trends that can help call in precise division of the keyword information that helps to understand what geographic places are best for advertising efforts and also find new and trending keywords.

How To Use Google Trends For SEO

1. Get More Accurate Data By Comparing Keywords

Google Trends shows a relative visualization of traffic on a scale of no to 100.

You can’t truly know if the trend is reporting hundreds of keyword searches or thousands since the graph is on a relative scale of zero to one hundred.

Nevertheless, the relative numbers can have more meaning when they are compared with keywords for which there are known traffic levels from another keyword phrase.

One method to do this is to compare keyword search volume with a keyword whose accurate traffic numbers are already known, for instance, from a pay per click project.

If the keyword volume is specifically big for which you do not have a keyword to compare, there’s another method to discover a keyword to utilize for contrast.

A comparison keyword does not have to be related. It can be in an entirely different vertical and might even be the name of a trending celebrity.

The important thing is the general keyword volume data.

Google publishes a Google Trends Daily Trends website that shows trending search inquiries.

What’s useful about this page is that Google provides keyword volumes in numbers, like 100,000+ searches per day, etc.

Example Of How To Pinpoint Search Volume

I’m going to use the search phrase [how to slim down] as an example of how to use Google Trends to get a close concept of real search volume.

The method I do it is by using known search volumes and comparing them to the target keyword phrase.

Google provides search volumes on its trending searches page, which can be changed for what’s trending in any nation.

On this particular day (September 22, 2022), the actress Ana De Armas was trending with 50,000+ searches, and the American ex-football gamer (keyword expression [Bret Favre News] was trending with 20,000+ searches.

Step 1. Discover Search Patterns For Target Keyword Phrases

The target keyword expression we’re researching is [how to drop weight]

Below is a screenshot of the one-year pattern for the target keyword phrase:

Screenshot from Google Trends, September 2022

As you can see, it’s a fairly steady trend line from September 2021 to September 2022.

Then I added the two keyword phrases for which we have a close search volume count to compare all three, but for a 24-hour time period.

I utilize a 24-hour time period because the search volume for our contrast keywords is trending for this one day.

Screenshot from Google Trends, September 2022 Our target keyword phrase, with a red pattern line, is best in the middle, in between the keyword phrases [Ana De Armas](blue) and [Bret Favre News](yellow).

What the above contrast informs us is that the expression [how to slim down] has a keyword volume of more than 20,000+ searches but less than 50,000+ searches.

The relative search volume of [how to slim down] is 50% of the keyword expression [Ana De Armas]Due to the fact that we understand that [Ana De Armas] has a search volume of around 50,000+ searches on this particular day, and [Bret Favre News] has a search volume of 20,000+ inquiries on the very same day, we can state with reasonable accuracy that the keyword phrase, [how to lose weight] has around a day-to-day search volume of around 30,000 on a typical day, provide or take a couple of thousand.

The actual numbers might be greater because Google Trends shows the low and high at specific points of the day. The overall for the day is highly likely higher.

The above hack isn’t 100% accurate. However it suffices to offer a strong ballpark idea and can be utilized to compare to and verify theorized data from a paid keyword research study tool.

Related: How To Do Keyword Research For SEO

2. Discover Insights From Time-based Trends

There are 2 general methods to take a look at the keyword data: stretched throughout over longer periods of time and much shorter time periods.

Long Period Trends

You can set Google Trends to reveal you the traffic patterns extending back to 2004. This is valuable for showing you the audience patterns.

  • Upward Long-Term Trends: If a trend is regularly going up, this indicates you need to focus energy on developing content for this pattern.
  • Down Long-Term Trends: If the trend line is steadily moving down, then it might be a signal that audience content consumption is changing.

For instance, review this five-year trend for [WordPress] the search term, WordPress the software application, and WordPress the website:

Screenshot from Google Trends, September 2022

There’s a clear downward trend for WordPress in all three variations.

The downward pattern extends to associated expressions such as:

  • WordPress styles.
  • WordPress plugin.
  • WordPress hosting.

There are numerous reasons that search patterns decrease. It can be that people lost interest, that the interest went elsewhere or that the trend is outdated.

The digital camera product category is a good example of a down spiral brought on by an item being replaced by something else.

  • The digital electronic camera triggered the decline in look for standard analog cams.
  • The iPhone began the downward spiral of the digital electronic camera.

Knowing which method the wind is blowing might assist a material marketer or publisher comprehend when it’s time to bail on a topic or item classification and to pivot to upward-trending ones.

Related: Content Marketing: The Ultimate Newbie’s Guide

3. Related Topics And Inquiries

Google Trends has 2 terrific functions, one called Related Topics and the other Related Queries.


Topics are search queries that share an idea.

Recognizing associated topics that are trending upwards works for learning how an audience or customer need is shifting.

This information can, in turn, supply concepts for material generation or new item selections.

According to Google:

“Associated Subjects

Users looking for your term likewise searched for these topics.

You Can View by the Following Metrics

Leading– The most popular subjects. Scoring is on a relative scale where a worth of 100 is the most commonly searched subject and a worth of 50 is a subject browsed half as often as the most popular term, and so on.

Rising– Related topics with the biggest increase in search frequency because the last period.

Outcomes marked “Breakout” had a tremendous boost, probably because these topics are new and had couple of (if any) prior searches.”

Related Queries

The description of Related Queries is similar to that of the Related Subjects.

Top queries are generally the most popular searches. Increasing Queries are inquiries that are becoming popular.

Screenshot from Google Trends, September 2022

The data from Rising Inquiries are great for staying ahead of the competitors.

4. Short-Term Trends Can Bring Enormous Traffic

Viewing keyword trends in the short view, such as the 90-day or even 30-day view, can reveal valuable insights for profiting from quickly altering search trends.

There is a lots of traffic in Google Discover in addition to in Google News.

Google Discover is connected to trending subjects connected to searches.

Google News is of the minute in terms of present events.

Websites that target either of those traffic channels benefit from knowing what the short-term patterns are.

An advantage of viewing short-term patterns (1 month and 90 patterns) is that particular days of the week stand out when those searches are popular.

Understanding which days of the week interest spikes for a given subject can assist in planning when to release specific type of topics, so the material is right there when the audience is looking for it.

5. Keywords By Classification

Google Trends has the performance for limiting keyword search question inventory according to classification subjects.

This offers more accurate keyword data.

The Categories tab is important because it improves your keyword research to the right context.

If your keyword context is [autos], then it makes good sense to properly refine Google Trends to show simply the information for the context of auto.

By narrowing the Google Trends information by category, you will have the ability to discover more precise information related to the subjects you are investigating for material within the correct context.

6. Determine Keyword Data By Location

Google Trends keyword details by geographic area can be utilized for determining what locations are the very best to outreach to for site promotion or for tailoring the material to particular regions.

For instance, if particular type of products are popular in Washington D.C. and Texas, it makes good sense to intend advertising activity and localized content to those areas.

In fact, it might be beneficial to focus link-building marketing activities in those areas initially given that the interest is greater in those parts of the country.

Keyword appeal information by region is important for link building, material development, content promotion, and pay-per-click.

Localizing material (and the promotion of that content) can make it more pertinent to the people who have an interest in that content (or product).

Google ranks pages according to who it’s most pertinent, so integrating geographic nuance into your material can assist it rank for the a lot of people.

7. Target Browse Intents With Browse Types

Google Trends provides you the ability to further fine-tune the keyword information by segmenting it by the kind of search the data originates from, the Browse Type.

Refining your Google Trends research study by the kind of search permits you to get rid of the “noise” that may be making your keyword research fuzzy and assist it end up being more precise and significant.

Google Trends data can be refined by:

Screenshot from Google Trends, September 2022

Buy YouTube Subscribers search is a wonderful method to identify search patterns for content with the word “how” due to the fact that a great deal of people search on Buy YouTube Subscribers utilizing expressions with the words “how” in them.

Although these are searches conducted on Buy YouTube Subscribers, the patterns data works due to the fact that it shows what users are searching for.

A Google Trends look for how, what, where, when, why, and who reveals that search questions beginning with the word “how” are by far the most popular on Buy YouTube Subscribers.

Google Trends restricts contrasts to five keywords, so the following screenshot omits that word.

Screenshot from Google Trends, September 2022 If your keyword expressions involve training content that uses words like” how to,”refining your research study with the Buy YouTube Subscribers search type may offer helpful insights.

For example, I have actually discovered that Buy YouTube Subscribers Search programs more pertinent “related topics” and “related inquiries” information than looking into with “web search” chosen.

Here’s another example of how utilizing different kinds of search types helps fine-tune Google Trends information.

I did the very same how, what, where, when, why, and who browses but this time utilizing the News Search refinement.

Screenshot from Google Trends, September 2022 The search trends in Google News are extremely various than the search patterns on Buy YouTube Subscribers. That’s since individuals would like to know the”what “and”how”types of details in Google News. When developing content related to news, determining the proper angle to report

a news item is necessary. Understanding that the words”what”or” who”are most pertinent to a subject can be beneficial for crafting the title to what the readers are most interested in. The above is the view of search queries for the past 90 days. When the same keywords are

browsed utilizing the 5-year viewpoint, it ends up being clear that the “who”

type keywords tend to spike according to existing events. As an example of how current events affect trends, the biggest spike in searches with the word”who”

happened in the days after the 2020 governmental election. Every Search Type question improvement reveals a various assistance to improve the outcomes so that they show more accurate details. So

, provide the Browse Type choices a try since the details that is provided might be more precise and beneficial

than the more basic and potentially noisy”web search “version. Unlock The Hidden Power Of Google Trends Free tools are typically thought about to be less helpful than paid tools. That’s not always the case

with Google Trends. This post lists 7 methods

to find useful search-related patterns and patterns that are absolutely accurate, more than some search-related data from paid tools.

What’s specifically significant is that this short article only begins to scratch the surface area of all the info that’s readily available. Check out Google Trends and learn additional ways to blend different search patterns to obtain a lot more useful details. More Resources: Featured Image: Studio Romantic/Best SMM Panel